Viva La Juicy Noir by Juicy Couture is a floral fruity gourmand fragrance for women launched in 2013. Perfect for the woman who is sultry, daring and leaves a lasting impression. Never afraid to show off and get noticed, she wears this fragrance to feel confident and seduce. Juicy Couture Viva La Juicy Noir Eau de Parfum embodies the limitless possibilities that the night time can bring. Viva la Juicy Noir is a succulent blend of ripe berry notes, sultry amber and bright gourmand accents that explore the seductive side of the classic Viva la Juicy fragrance.